048 Agency Sales Optimization – Karl Sakas of Sakas & Company

Podcast Interview With Karl Sakas

Karl Sakas (@KarlSakas) helps digital agency owners ‘Work Less’ and ‘Earn More’… while rewarding their best employees. Drawing on his background in agency operations, Karl has personally advised hundreds of agencies on every inhabited continent. An international speaker, he is the author of three books—including Work Less, Earn More—and more than 400 articles on agency management. Karl joins us for a timely interview about optimizing your agency sales process. We talk about using “strategic friction” to pre-qualify leads before spending valuable time on sales calls as well as tips and tactics for modifying and enhancing your sales process in uncertain economic times.

As mentioned on the show get a discount on Karl’s Diversify Your Lead-Gen workshop by using “CAPVIP” at checkout.

Free Resources Karl offers on his website:

Raise Prices at Your Agency with this Step-by-Step Approach
Free resources for agencies from Karl Sakas
Negotiate what you want using “Reason-Options-Choose” (R-O-C)
Need vs. Want: When clients need help… but don’t want to pay
Pre-qualify your sales prospects… before you get on a call
Custom vs. Productized services: Pros & Cons for agencies
Get paid to “create a proposal,” via Paid Discovery