020 Project Based Teams – Sharon McMullen of Ink + Mortar

While many agencies hire full-time employees and then hire contractors as needed, it’s also possible to build a custom team for each project you win. This way you can always contract the best people for the job at hand. This is how Sharon McMullen of Ink + Mortar runs her agency.

Sharon is smart, informative, and has lots of great advice on running a successful creative agency. Stay for her takeaways at the end of the show!

Here’s the book she mentions in the interview Value Based Pricing by Ronald J Baker

Here’s the business consultant she mentions in the interview: http://emilycohen.com/

Follow Sharon on Twitter: @sharon_m_taylor

Questions, Thoughts? Let us know in the comments below!