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The Creative Agency Podcast · Culture

O50 Operations and Culture at a Contractor-Only Agency – Interview with Mike Brevik of Cyberdogz

February 7, 2025 · 🎧 58:03

🎙️ Episode Overview:

In this episode of The Creative Agency Podcast, I sit down with Mike Brevik, founder of Cyberdogz Marketing, to explore how he’s built a thriving full-service agency using an all-contractor model. We dive into the operational strategies**, client strategies, time-tracking, and company culture** that allow Cyberdogz to remain agile, profitable, and effective, without W2 employees.

🔍 What You’ll Learn in This Episode:

• How Mike started Cyberdogz and grew it into a full-service agency

• The pros and cons of running an all-contractor agency

• How Cyberdogz positions itself as a specialized team rather than a loose network of freelancers

• The role of culture and collaboration in a fully remote, contractor-driven business

• The strategic advantages of not hiring full-time employees

🛠️ Key Takeaways & Insights:

• Building an agency without employees requires strong processes and leadership

• Why communication and trust are essential when working with independent contractors

• How to balance flexibility with structure to maintain efficiency

📚 Resources & Mentions:

• Cyberdogz Marketing – [Cyberdogzmarketing.com]

• Brand Retro Podcast – [https://www.brandretro.com]

🎧 Listen & Subscribe:

Don’t forget to subscribe to The Creative Agency Podcast on Apple Podcasts, Spotify, or wherever you listen to stay updated on the latest episodes. If you enjoyed this conversation, leave a review and let us know what you think!

🔔 Join the Conversation:

Are you running or considering an all-contractor agency? Join the discussion in [Grow Your Agency Slack Community] and connect with other agency owners!

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