Agency resources
Going back 12 years to when I first started growing my agency I wish I had better armed myself with some of the wisdom found in the articles below. I will say that "understanding" and "deeply knowing" are different things. Sometimes it takes learning the same thing over and over before you deeply know it. Other times you just have to make the mistake and learn from that. Either way, it's good to arm yourself with knowledge from smart people along your agency journey.
My comprehensive guide to where to list your agency for SEO, AI discovery, and lead flow — 58 directories ranked, plus the automated tools (Whitespark, Yext, BrightLocal) that handle bulk submissions.
This is so important to consider. Bad team structure can be debilitating, while good scalable structures can mean steady growth for years.
I love Karl Sakas' approach to dealing with scope creep.
This is a great article by Jeff Archibald about how to build your agency sales pipeline.
I like this article because it's a good reminder that agencies can come in many forms.
I'm a sucker for good metaphors.
How's your case study game?
Karl Sakas is one of my favorite writers on agency growth. So you will see a few from him on this list. I like his approach setting up sales process in this article.
If you're wondering if you should raise your prices you probably should.
Hourly billing is horribly flawed, but it's still a tool in our toolbox and can be used to your benefit.
More agency resources